Better Breakfast: Atlast Signs Deal to Grow 3 Million Pounds of Vegan Mushroom Bacon Annually

New York-based Atlast Meals Co.—a subsidiary of biotechnology firm Ecovative Design—simply signed a take care of Whitecrest Mushrooms Ltd. to provide MyBacon (its vegan mushroom bacon) at a industrial scale. Positioned in Ontario, Canada, the farm will use Atlast’s AirMycelium expertise to fine-tune the environmental components round rising mycelium—the fast-growing root techniques of mushroom—to provide whole-cuts of vegan bacon.

“After greater than a decade of expertise rising and producing the best high quality connoisseur mushrooms, we’re excited to leverage our experience within the new market of other proteins,” Murray Good, proprietor and president of Whitecrest Mushrooms, mentioned in a press release. “This partnership has given us new alternatives to innovate in a completely new panorama whereas conserving sustainability on the core of our apply.”


Whitecrest will use its mushroom-growing experience together with Ecovative’s infrastructure to construct a farm that may develop the mycelium base for Atlast’s vegan bacon (which it calls “mushroom stomach”). To create the ultimate product, the mycelium will then be brined and sliced into entire cuts of vegan meat that provides a multi-sensory expertise with the identical sear, sizzle, chew, and fattiness of animal meat. 

“Our partnership with Whitecrest and Ecovative will bolster the expansion of Atlast to handle the vital wants of an increasing alternative-meat market,” Steve Lomnes, Chief Working Officer of Atlast Meals Co., mentioned in a press release. “It is not going to solely allow us to place extra MyBacon strips onto the plates of customers however unlock a sustainable answer to producing meals in a means that's helpful to our total ecosystem.”

Atlast is utilizing the $40 million it raised in funding final yr and its partnership with Whitecrest to significantly increase the distribution of MyBacon, which is at present solely accessible at Sincere Weight Meals Co-op in Albany, NY. 


Rising whole-cuts of vegan bacon from mushrooms

The method of elevating pigs for bacon shouldn't be solely merciless to animals and environmentally damaging however can be wildly inefficient. It takes roughly six months to develop a pig to slaughter weight and one pig yields solely 16 kilos of bacon. 

With Atlast’s new partnership with Whitecrest, 3 million kilos of vegan bacon could be produced on lower than one acre of land—a a lot greater, sooner yield without having to torture animals for bacon. Additionally, cultivating bacon on this means eliminates the issue with pig waste, which many manufacturing unit farms retailer in fetid lagoons or pump via the air, which results in respiratory well being issues for surrounding communities. 

“Atlast started as a query on easy methods to disrupt manufacturing unit farming and assist alleviate the local weather disaster, and we discovered the answer ready for us in nature,” Eben Bayer, co-founder and CEO of Ecovative and Atlast, mentioned in a press release. “By rising mycelium, we produce meals in a climate-conscious means that doesn’t compromise on style. Now greater than ever, Spaceship Earth wants extra plant-based meals choices. Partnering with Whitecrest Mushrooms permits us to satisfy these rising wants.”


Again house in New York’s Hudson River Valley, Atlast can be constructing the world’s largest vertical mycelium farm. Its affiliate firm Ecovative—which raised an extra $60 million last year—is working to deliver progressive mycelium-based options to a number of industries, together with meals, packaging, and textiles. 

For extra about vegan bacon, learn:
9 Vegan Bacon Brands for Breakfast, Lunch, and Dinner
Gordon Ramsay Just Dropped a Crispy Vegan Bacon Recipe on Tiktok
Why Former Dunkin’ CEO David Hoffmann Is Investing in Vegan Bacon

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