Ginsters, the UK’s primary savoury pastry model, is delivering seasonal pleasure for 2021 with its newest innovation: Ginsters Festive Rooster & Stuffing Slice (170g), RRP: £1.70.
Obtainable nationwide from 18th October, the brand new limited-edition slice captures the spirit of Christmas with a twist on conventional flavours – bringing the model’s signature mark of management and innovation to the savoury pastry class.
Ginsters’ new limited-edition Festive Rooster & Stuffing Slice combines high quality British components with 50 years of Cornish baking experience to carry consumers a heat and comforting style of the season – with out having to attend for the large day!
Made with 100% British rooster and smoked bacon, introduced collectively in a creamy sauce with potato, sage and onion stuffing, the filling is wrapped in mild puff pastry and topped with a crispy sage crumb.
The innovation will drive buy by means of a singular flavour providing, promising customers a fast and simple meal answer as they get excited for the vacation season.
As foods and drinks takes on a dominant position within the lead as much as Christmas, savoury pastry peaks over this era for festive ranges. With 56% of customers desirous to strive one thing completely different, and limited-edition seasonal recipes proving vastly well-liked each in retail and out-of-home, the festive months present the proper alternative for consumers to take pleasure in what they get pleasure from.
Commenting on the launch Sam Mitchell, Ginsters Managing Director, mentioned: “As a limited-edition innovation, our new Festive Rooster & Stuffing Slice faucets into the thrill of the Christmas interval, benefitting from a halo impact in-store when curiosity within the class is excessive.
“The highest 5 flavours in savoury pastry have remained the identical over the past 5 years, so by introducing seasonal flavours to the core vary for a restricted time solely, we are going to drive frequency and pull on the impulsiveness of the class to drive engagement and conversion.
“We delight ourselves on playful, full flavoured and scrumptious recipes which banish the boring and seize the specialness of the time of yr. That is THE style of Christmas wrapped up (in pastry) by Ginsters.”