Leftovers: Nestlé introduces LasagnaMac; Blue Diamond expands into baking mixes

Leftovers is our take a look at a couple of of the product concepts popping up in every single place. Some are intriguing, some sound wonderful and a few are the sorts of concepts we'd by no means dream of. We won't write about the whole lot that we get pitched, so listed here are some leftovers pulled from our inboxes. 

Nestlé serves up lasagna, macaroni and cheese mashup

Two meal-time classics come collectively are coming collectively for one dinner.

Nestlé is layering its creamy Stouffer’s macaroni and cheese between two layers of the model’s lasagna in its new LasagnaMac. The limited-time promotional merchandise will solely be obtainable on-line this summer time. 

In asserting Stouffer’s LasagnaMac, Nestlé particularly talked about appetites for nostalgic and feel-good meals stay on the rise — particularly amongst Gen Z eaters. 

Meals shoppers grew up with have been particularly widespread through the ongoing pandemic, with soups, cereals and macaroni and cheese amongst a few of the fastest-growing choices. A survey released last year by Mondelez International discovered 53% of shoppers mentioned they have been shopping for nostalgic childhood manufacturers.

The transfer to embrace a decidedly unhealthy providing underscores the truth that Switzerland-based Nestlé realizes shoppers additionally want to indulge. In recent times, Nestlé has been focusing largely on building out its portfolio of better-for-you choices by plant-based meals like Candy Earth, the acquisition of fresh-prepared meals in Freshly and the recent purchase of Essentia Water, a premium useful model.

Product mashups are a well-liked manner for a corporation like Nestlé to mix present manufacturers into an providing that might entice new prospects. The CPG big did that a couple of years in the past when it built-in Candy Earth Superior Grounds, its plant-based floor beef possibility, into gadgets that historically use the animal-based protein: DiGiorno Rising Crust Meatless Supreme and Stouffer’s Meatless Lasagna

Different corporations have embraced mashups, too, together with Basic Mills' Lucky Charms Frosted Flakes cereal and Pebbles cereal maker Post Holdings working with Worldwide Delight proprietor Danone to convey their flavors into espresso creamer. 

Christopher Doering

Courtesy of Blue Diamond


Blue Diamond places almond flour within the combine

Blue Diamond Growers is extending into a brand new product phase with a line of better-for-you mug cake and baking mixes that includes almond flour. 

Blue Diamond’s Tasty Little Cup is a gluten- and dairy-free different to different mug cake mixes on cabinets, in accordance with the grower-owned co-op. The non-GMO, individually packaged combine will get mixed with water and microwaved for 60 seconds to create a baked dessert for one. Flavors embrace chocolate or confetti cake, molten chocolate cake and brownie with diced almonds. 

For these baking for a crowd, the co-op’s new baking mixes make a clean-label play with 10 or fewer elements. The dairy-free, non-GMO mixes can be found in 4 varieties: chocolate or yellow cake, brownie and chocolate chip cookie. The mixes will debut at grocery shops in Might. 

The brand new baking mixes observe Blue Diamond’s 2020 launch of almond flour, which ticks off a number of traits together with gluten free, keto and paleo eating regimen pleasant, and vegan. Gluten-free meals have assumed a well being halo amongst shoppers — deserved or not — with almond flour as a key ingredient. Allied Market Research valued the worldwide almond flour market at $976.5 million in 2019, with a 7.9% compound annual development price between 2021 and 2027. 

The timing of Blue Diamond’s almond-flour-based baking combine launch additionally performs into present client traits rooted within the pandemic. Baking elements and mixes enjoyed double-digit sales increases within the first half of 2020 as dwelling confinement throughout lockdowns inspired individuals to whip up their very own desserts, breads and different items.

If something, the brand new mixes display the flexibility of the almond, which Blue Diamond has crafted into a variety of finish merchandise, together with snack almonds, Nut-Thins crackers and Almond Breeze milk, creamers and yogurt. In 2018, it expanded into the useful elements area with almond protein powder. 

Blue Diamond's better-for-you baking mixes nonetheless have loads of firm within the area, together with CPG giants like Conagra, which introduced keto-friendly Duncan Hines mixes in early 2020, and startups like Partake, which offers a gluten- and dairy-free mix devoid of the highest eight allergens, together with tree nuts.   

— Samantha Oller

Courtesy of Wells Enterprises


Placing the pop in popsicle: Bomb Pop Crush

A brand new Bomb Pop mashup is on deck to Crush {the summertime} (pink, white and) blues.

The patriotic tri-colored popsicle model, owned by Wells Enterprises, has partnered with Keurig Dr Pepper’s Crush fruity soda to make a brand new Bomb Pop selection. Bomb Pop Crush is made with the flavors of the model’s Grape, Strawberry and Orange varieties, and includes a purple, pink and orange striped pop.

Including Crush flavors to the long-lasting frozen deal with double dips on nostalgia. Crush was founded in 1916 by Neil Ward and Clayton Howell. When the soda first went available on the market, it was referred to as Ward’s Orange Crush, after the chemist who perfected the flavour creation methods that gave the drink its signature style. Extra flavors grew to become obtainable because the many years handed, together with Grape, which made its debut in the 1960s.

Bomb Pops have additionally been round for generations. The model was founded in 1955, co-created by D.S. “Doc” Abernathy and James Merritt. It grew to become one of many staples of the previous Merritt Meals, which closed in 1991. Wells Enterprises purchased the enterprise and all of its manufacturers two years later, and continued to supply the frozen treats.

Whereas most individuals consider Bomb Pops as rocket-shaped pink, white and blue popsicles, the model has partnered with different treats and has different flavors to its lineup in earlier years. There are varieties utilizing flavors from Keurig Dr Pepper’s Hawaiian Punch model, Hershey’s fruity Jolly Ranchers sweet and Influence Confections’ bitter Warheads sweet. There are additionally varieties with fillings, and a watermelon pop, full with a inexperienced “rind” stripe on the underside and sweet seeds within the pink pop.

— Megan Poinski

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