New healthy eating campaign to launch in Aberdeen


A brand new wholesome consuming marketing campaign is about to launch within the metropolis main as much as British Diet Foundations Wholesome Consuming Week.

Aberdeen Metropolis’s Baby Wholesome Weight Multi-Company Group has developed a collection of core wholesome consuming and life-style messages in an simply comprehensible approach to assist dad and mom, kids and younger individuals make knowledgeable, wholesome selections.

Starting April 27, the messages might be launched as soon as per week for eight weeks throughout Aberdeen associate organisations social media platforms.

They're being launched within the lead as much as British Diet Foundations Wholesome Consuming Week on June 14.

Every message encourages households to go to the #healthychoiceshealthychild webpage which supplies extra info together with sensible ideas, movies and recipes.

‘Dedicated to creating certain children have greatest begin in life’

Councillor M Tauqeer Malik, Aberdeen Metropolis Council’s vice convenor of Schooling Operational Supply mentioned: “We're delighted that our colleges and libraries are participating in spreading the essential wholesome consuming marketing campaign messaging as a part of the multi-agency group.

“As a council and as company dad and mom, we're dedicated to making sure that our youngsters have the absolute best begins in life and this contains entry to wholesome meals and bodily actions which play a significant position within the well being and wellbeing of our younger individuals.”

Present statistics present almost three in 10 kids in Scotland to be vulnerable to being chubby or overweight with related statistics in Aberdeen.

Consuming habits affected by pandemic

Moreover, because of the continuing Covid-19 pandemic, individuals’s wholesome consuming and bodily exercise habits are prone to have been affected, each positively and negatively.

And with wholesome consuming and life-style recommendation usually inflicting confusion, this could make it overwhelming and difficult for folks, kids and younger individuals to make knowledgeable wholesome consuming and bodily exercise selections.

As acknowledged within the Scottish Government’s A Healthier Future – Scotland’s Diet and Healthy Weight Delivery Plan (2018), they should do no matter they'll to “help those that want it most, in order that they really feel empowered and enabled to make more healthy selections” and simplifying the eating regimen and life-style recommendation obtainable is a superb place to start out.

To search out out extra details about the marketing campaign, e mail Lauren Mackie at

lamackie@aberdeencity.gov.uk



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