Saint John Area Baker Pivots Her Baking Business To Wedding Cakes


ROTHESAY – Lifelong baker Jill Wilson has shifted her baking side-hustle to marriage ceremony muffins, coinciding with a increase in marriage ceremony celebrations with the restrictions across the Covid-19 pandemic winding down.

“I knew there weren’t many locations round, particularly in Saint John, that did marriage ceremony muffins – and I lust love them, they’re straightforward to do,” stated Wilson.

Wilson started baking in Grade 12 and did a co-op with Danielle’s Desserts on Loch Lomond Highway and at first simply made muffins and cupcakes for household and buddies in her mother and father’ kitchen.

After finishing dental hygiene college in 2017, she created her first baking enterprise with a concentrate on occasion-based baked items, Milk & Butter Cupcakes.  In July, she shifted her focus to creating marriage ceremony muffins with Bridal Cakes By Jill.

With Covid restrictions lifting and extra individuals getting vaccinated, the marriage trade is slowly recovering. Wilson was shortly inundated with inquiries and is now absolutely booked for 2021 with seven orders.

Jill Wilson’s marriage ceremony cake and cupcakes (Picture: Submitted)

“I’ve been beginning to get extra inquiries about muffins, particularly for 2022,” stated Wilson.  “Instagram is a extremely good instrument to have to advertise enterprise – it the place you see quite a lot of photographers and marriage ceremony stuff.”

Basic and rustic marriage ceremony aesthetics are at present common, mirrored within the Wilson’s compact marriage ceremony muffins and Covid-friendly particular person cupcakes.

“The cupcakes are individually wrapped and simply the portion that you simply hand out,” she stated.  “There’s no portioning concerned, there’s no reducing, there’s no touching – quite a lot of brides have been asking for that choice.”

Wilson says one other common cake request is a “bare icing cake,” the place a cake is iced frivolously as soon as.  “It’s not as candy, there’s much less icing, so lots of people go for that choice,” she stated.





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