Student gives Kopparberg first ever makeover with new look for summer


Kopparberg ciders packaging have been given a limited-edition design refresh that can be obtainable in supermarkets, pubs, and parks this summer time. Ravensbourne College London pupil, Ben McKay, designed the brand new look in addition to having a yr's tuition charge paid in full and an internship with a number one promoting company.

That is the very first time Kopparberg has modified the packaging since inception, offering an enormous platform for Ben to indicate off his work. Kopparberg invited college students to place ahead their design pitches. Chosen for his daring, thrilling designs, pupil Ben McKay has been provided the platform to make an enduring impression throughout Kopparberg’s authentic Strawberry & Lime, Blended Fruit and Pear cider. Impressed by his earlier experiences utilizing spray paint and creating road artwork, Ben’s successful design options brilliant, neon patterns to create a up to date look.

As a part of the prize Kopparberg will fund Ben’s college remaining yr tuition charges, in addition to providing him the chance to get caught into design work with an internship at award-winning artistic company, Neverland.

Kopparberg can be seeking to run the competitors as soon as once more for subsequent yr. Working from April – 31 August 2022, entrants can be invited to design their very own limited-edition label for submission.

Ben stated: “When responding to the transient, I turned to road artwork and sample types I used to be accustomed to for inspiration. Utilizing stencil artwork, spray can type and riso print, I aimed to create a free-flowing inventive type with a up to date look which displays how I view the world of Kopparberg. I’m extremely excited to have been chosen for this chance and might’t wait to see my very own designs on Kopparberg’s core vary - it’s one thing that can stick with me without end.”

Rob Salvesen, Head of Advertising at Kopparberg stated, “At Kopparberg, we’re all about celebrating firsts that final. Providing Ben the possibility to revamp our core vary bottles, a primary for the model because it launched, does simply that. We're very proud to have the ability to give unbiased expertise a platform to indicate off their creativity and assist arrange what we hope can be an extended and profitable profession for Ben by means of our internship and bursary. We're additionally wanting ahead to doing the identical for our second-year winner – take a look at our social channels for extra info on the right way to enter.”





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