The World’s Finest Rice is available in a sturdy, gold-embossed field containing six slender packages. Bought for ¥10,800 for 840 grams (that’s $95 for lower than 2 kilos), it’s practically 30 instances costlier than what you’d pay at a grocery store in Japan. The Guinness World Data named it the priciest rice on the planet in 2016. Japan’s rice milling and processing big Toyo Rice Company, which sells the product primarily to well-to-do clients in Japan, the USA, and Singapore, instructions the princely sum by mixing a number of of the top-placed finalists chosen by judges in a blind tasting of the Worldwide Contest on Rice Style Analysis, the nation’s most prestigious rice competitors, which takes place every November. The successful batches are saved in temperature-controlled rooms for at the least six months earlier than the kernels are milled to take away the tawny outer bran—however by no means the ultrathin umami layer across the starchy core. The worth is justified, Toyo Rice officers say, since you merely received’t discover better-tasting short-grain white rice anyplace.
That is all assuming you imagine that rice has a definite taste, various drastically from farm to farm, grain to grain. You would possibly dismiss the World’s Finest Rice as a advertising stunt; Toyo Rice solely produces a number of hundred packing containers a 12 months. However the idea that an individual’s palate may be trusted to fee and rank batches of plain white rice, like single-origin espresso or grower Champagne, has a mainstream following in Japan. Nationwide newspapers, life-style magazines, meals web sites, radio exhibits, daytime TV applications—there’s no scarcity of printed pages and broadcast airtime crammed with in-depth commentary from “rice sommeliers” about what sorts are higher for a lightweight breakfast of fermented soybeans and seaweed or as fried rice for dinner. As well as, shopkeepers licensed as “five-star rice meisters” show their experience with their particular in-house blends and style charts.
Rising up in California, I loved loads of rice—Calrose model, offered in 20-pound luggage at a Japanese grocer in San Diego’s Convoy District. It was a mainstay of our household meals cooked by my mom, who immigrated from Japan after marrying my father within the mid Sixties. Rice went with nearly every part—sukiyaki, gyoza, tempura—which is how I shaped my opinion about it: that blandness was the key to its versatility. However after shifting to Japan 20 years in the past, I quickly heard individuals reward the “sweetness” of rice. How rice felt because it slid down the again of the throat—its nodogoshi. This was information to me. Had I neglected the plain, or was one thing else occurring?
For anybody keen to search out out, there’s an abundance to pattern obtainable. Japan has round 300 manufacturers of short-grain japonica rice that go by names like Yume Shizuku (Dream Droplet), Seiten no Hekireki (Bolt from the Blue), Tsuyahime (Shiny Princess), and Mirukii Kuiin (Milky Queen). Each is a novel cultivar that’s been grown by plant breeders for some mixture of traits: stickiness, starch density, large kernels, excessive yields, early maturation, warmth resilience, pest resistance. Some thrive solely within the hotter subtropical southwestern areas, whereas others are hardy sufficient for the cooler northern local weather of Hokkaido.
Toyozo Nishijima, proprietor of rice store Suzunobu, in western Tokyo, says small variations in traits would possibly make one rice good for a spicy curry and one other higher for grilled fish. “Meals lovers are beginning to get adventurous, and rice isn't just a staple for them,” he says. He factors out a buyer—an everyday, he says—who buys a one-kilogram vacuum-packed bag of Yukiwakamaru, grown in Yamagata prefecture, and a two-kilogram bag of Sasanishiki, from Miyagi prefecture. “This 12 months’s harvest got here in a number of weeks in the past. If she buys 5 or ten kilograms, she received’t have the ability to end it earlier than it begins to lose its freshness. As a substitute, she will get a bit of this and that, and in every week, she’ll be again to strive one thing else,” he says.
My rice appreciation begins to speed up throughout a go to to the Fukui Agricultural Experiment Station, a regional plant breeding analysis heart in Fukui, a metropolis in western Japan, a couple of four-hour prepare journey from Tokyo. Surrounded by rice fields and plum orchards, the laboratory holds day by day blind tastings after the rice season harvest with workers of still-in-development rice cultivars. In a room with ivory partitions and blinding fluorescent bulbs, Asako Kobayashi, the top of rice analysis, fingers me chopsticks, a glass of water, a scorecard, and a plate. On the plate are 5 half-dollar-coin-size lined parts of steamed rice: 4 at compass factors subsequent to a coloured dot and one within the heart. Kobayashi tells me to provide scores to every of the 4 on a scale of -3 to +3, evaluating them to the center one, in seven classes: whiteness (白さ), gloss (つや), aroma (香り), stickiness (粘り), firmness (硬さ), sweet-umami taste (味) and an general impression of whether or not it was good (総合). I uncover one rice clump, sniff, raise the plate to catch the sunshine and eat, after which repeat.
Evaluating rice to a single management pile attracts out slight variations: discolored kernels, a faint trace of popcorn, a swollen firmness. That is how Kobayashi’s workforce recognized Ichihomare, a cultivar launched in 2017 that’s earned enthusiastic critiques and a toehold in specialty retailers round Tokyo. “For those who take part in tastings day-after-day, you turn into very delicate to the nuances,” says Kobayashi, who has sampled hundreds of rice varieties over greater than 20 years within the discipline. Even so, it appears odd to eat rice like this, by itself. I can’t assist however ponder whether nuance would matter with sauce-smothered tonkatsu.
Rice—the seed of a grass—is assumed to have been dropped at the Japanese archipelago from China some 3,000 years in the past. It wasn’t till the late nineteenth century that Japan started breeding the grain for enhancements. The primary rice cultivar, Riku-u 132, was launched in 1921 with nice fanfare . Again then, the federal government stored tight management over rice, and it set a aim of growing higher-yielding crops to feed an increasing inhabitants. Rice surpluses brought on by larger harvests and declining consumption led the federal government to curb manufacturing in 1971. That’s when farmers began specializing in high quality as a substitute of amount, inspired by a grain inspection group’s new annual listing of grades for manufacturers grown in numerous areas. The federal government’s choice to open the market to competitors in 1995 lastly allowed shoppers to faucet the nation’s unbelievable range of rice—and unleashed a flood of recent manufacturers being marketed to a brand new technology of rice lovers, who had been prepared to pay as a lot as ¥5,000 (nearly $45) for a five-kilogram (11-pound) bag.
Right now, the typical Japanese individual eats 118 kilos (53.5 kilograms) of rice a 12 months. That appears like so much—Individuals eat a couple of fifth of that—but it surely’s lower than half of the per capita consumption in 1962. Diversifying diets and classy low-carb regimens are a part of the rationale. Japanese policymakers now fret about “kome-banare”—a collective distancing from the grain—and what it’s doing to the nation’s low meals self-sufficiency fee and a farm sector with a shrinking, getting old workforce. It’s not exhausting to think about why authorities and trade officers would need individuals to think about rice extra like a fantastic Bordeaux, as greater than only a belly-filler.
Among the many roughly 800 rice cultivars which have come out of Japanese labs, shoppers have a transparent favourite: Koshihikari. Launched in 1956, it has outsold each different model for years. Koshihikari is now grown in all however a handful of the nation’s 47 prefectures, instructions the very best common costs, and accounts for a 3rd of the rice that’s planted yearly. If there is a perfect model of rice for oyakodon or matsutake gohan, or to eat plain with solely a aspect of pickles, Koshihikari comes shut. In surveys, shoppers say they like its ultrawhite kernels, sticky-soft chewiness, and delicate sweetness.
A few of the components in Koshihikari’s steadiness of texture and taste are recognized—how amylose, a kind of starch, and sure proteins decide stickiness and firmness, as an example. However there are a number of unknowns. On the Fukui Agricultural Experiment Station, and different public and company analysis amenities across the nation, breeders at the moment are at work on new varieties which have what shoppers love about Koshihikari—but in addition will likely be low-calorie, high-fiber, cheaper to develop, and capable of face up to hotter temperatures.
Branding has made rice extra interesting, even fashionable. The issue is, shoppers typically equate manufacturers with mounted traits, says Chiho Kashiwagi, a meals author who contributes to Forbes Japan and Cookpad Information. The fact is way extra advanced. Small variations in soil, climate, water, and topography have an effect, and realizing make these work requires expertise. “Rice connoisseurs know that it’s higher to decide on farmers, not manufacturers,” says Kashiwagi, who lives together with her household on a 54-acre rice farm in Inawashiro, a mountainous space of Fukushima prefecture.
That’s the place rice contests may help. The Worldwide Contest on Rice Style Analysis—the nationwide competitors that determines what goes into the World’s Finest Rice—was conceived to reward distinctive farmers, says Hideyuki Suzuki, the organizing committee’s chairman. For the ultimate spherical, the judges style 42 batches of rice, one of the best of a discipline of 5,000. As soon as cooked, the rice is allowed to chill for precisely 50 minutes. “When the judges strive it, the rice needs to be round 40 levels Celsius (104 levels Fahrenheit), which is perfect for having fun with the style,” says Suzuki, whose Rice Style Appraisers’ Affiliation in Osaka trains and certifies the judges. “It’s troublesome for the judges as a result of each finalist that’s made it this far is a standout.”
I've Suzuki’s remark about temperature at the back of my thoughts as I put together The World’s Finest Rice for dinner at residence one evening. I observe the directions about soaking the kernels for one hour and prepare dinner the rice in a clay donabe on the range. When it’s executed an hour or so later, I think about ready for it to chill, however as a substitute I dive proper in. It’s very sticky and agency, with a odor that jogs my memory of moist timber in autumn. I don’t detect umami, because the packaging has promised, however the lack of an in-your-face style is reassuring. After a number of bites of simply rice, I end the remainder with mouthfuls of a miso-flavored pork-and-eggplant stir-fry and lotus root. The rice will not be the star of the meal, but it surely was by no means meant to be. It’s there, extending and balancing out the flavors and textures of every part else, surreptitiously elevating the delicacies.
The right way to purchase the world’s greatest rice:
- Toyo Rice sells the World’s Finest Rice for a restricted time frame, starting in June, from its on-line store in Japan.
- The corporate’s English website, concentrating on clients in Singapore and Hong Kong, delves into the product’s rice choice, getting old, and milling.
- In the USA, The World’s Finest Rice is presently unavailable. However Toyo Rice’s Kinmemai brown and white rice are offered at choose Japanese grocery shops in California, Hawaii and Connecticut.