Kasey Clarke, 43, traded in her job as a producer on the BBC to start out her personal cake baking agency, whereas driving for Uber on the aspect
Picture: Andor Ivan (Arrival UK))
A girl who give up her high-flying BBC job to start out a cake enterprise now makes round £60,000 a 12 months and says she has no regrets.
Kasey Clarke, 43, traded in her job as a producer to start out her personal agency.
She now runs her personal profitable enterprise, Sweet Cakey Thing, which she launched in March 2020 after spending years growing her craft and discovering her area of interest - in addition to driving for Uber in Central London on the aspect.
These ventures mixed make her as much as £60,000 a 12 months, and she or he credit the pliability of Uber for facilitating her success.
"In 2013 I went full-time into baking, and financially I wasn't 100 per cent ready for that," Kasey mentioned.
(c) 2021 Rachel Vogeleisen)
"I used to be capable of preserve myself going for a few years earlier than I needed to discover one other supply of earnings to assist me.
"I attempted different avenues, working as a warehouse operative for John Lewis, as a pollster throughout the Brexit marketing campaign, instructing cake adorning abilities... however all of this stuff had the issue of being very mounted, by way of time, by way of earnings.
"I discovered juggling these very inflexible timetables round impromptu cake orders very exhausting - I wished to seek out one thing that was versatile to my main wants of constructing my enterprise."
There are many issues with the gig economic system, however one factor that may be mentioned for the likes of Uber is its flexibility. You possibly can work if you need, the place you need, and that prospect was very interesting to Kasey.
"I used to be doing the midnight shift at John Lewis, schlepping mattresses from one finish of the warehouse to the opposite, and I saved listening to this advert for Uber.
"I used to be like: 'You already know what, I really like driving, I've by no means thought of being a taxi driver earlier than, and these guys appear to have made it very easy for me to do this. Let me look into it'," she mentioned.
Kasey signed up for Uber, which enabled her to get her funds underneath management, kind out her credit score rating, and to have the ability to tackle the types of baking jobs she actually wished to do.
Andor Ivan (Arrival UK))
Moderately than protecting on churning out children' birthday truffles, Kasey may begin engaged on the "stunning wedding ceremony truffles" she'd all the time dreamed of, after which she began growing Candy Cakey Factor.
Candy Cakey Factor is an award-winning "naughty, pure, outrageous indulgence, 100 per cent 'free from' cake in a jar," Kasey explains.
"It is good for paleo, gluten intolerance, coeliacs, yogis, health club bunnies, and individuals who simply wish to get pleasure from a clear weight-reduction plan with completely no crap in there in any respect, simply 100 per cent pure complete meals."
Kasey spent the time main as much as the primary Covid lockdown in her kitchen growing recipes, launching the model at a yoga studio pop-up in March 2020.
Shortly afterwards, the nation went into lockdown and Candy Cakey Factor needed to go completely on-line.
Kasey continued driving for Uber, which she says requires "an excessive amount of administration" and duty with the intention to stability her enterprise and her aspect hustle, however her earnings present how effectively it might repay.
Andor Ivan (Arrival UK))
"I begin my day in Hertfordshire, the place I'm now, and I simply go the place the rides take me," she mentioned.
"Invariably they take me into London, I discover myself there nearly day-after-day."
"I are inclined to work much less to an space and extra to the clock: I clock in at six, with a view to doing six hours and be achieved by 12 so I can get again and deal with different issues, attending to the kitchen or no matter must be achieved," she continued.
"Wherever I discover myself round 11 o'clock is the place I am seeking to begin making my approach again in direction of residence. I am close to Stansted Airport, however I discover myself in East London, or South London, or West London, Central London fairly shortly. All roads result in London," she laughed.
Regardless of how a lot she loves driving for Uber, assembly new individuals day-after-day and seeing each nook of London, Kasey hopes that 2022 would be the 12 months she will take Candy Cakey Factor full time.
"I am trying ahead to constructing on the place I've obtained to prior to now six months, increasing the vary with new flavours, and I am hoping to do a pop-up tour in the summertime," she mentioned.
"All of meaning I will be needing to spend extra time with Candy Cakey Factor and fewer time on the highway.
"My TfL licence expires this August, and my agenda is to not must assessment it, so come August I will be a full-time entrepreneur, engaged on my cake enterprise.
"Come August, it will simply be 'thanks very a lot' to Uber for having gotten me thus far, for supporting me in constructing my dream."
Desires like Kasey's are made by individuals procuring small and supporting native unbiased enterprise, which is one thing many Londoners have been doing much more of all through Covid.
She hopes the sentiment continues because the world continues to open up once more, and that individuals proceed to "store small, and store usually".