Yolk’s breakfast-all-day model has served it well


Breakfast all day, what may very well be higher? That’s the concept the restaurant Yolk was based on again in 2006.

The breakfast idea, with 16 places in Illinois, Florida, Texas and Indiana, is open every day from 7 a.m. to 2:30 p.m. and serves breakfast all day. The idea bought its begin in downtown Chicago.

The restaurant’s hottest dish is eggs benedict with a hollandaise sauce, the recipe for which has been handed down within the proprietor’s household for 40 years. Different favorites embrace the purple velvet French toast and the cinnamon roll French toast, each developed within the chain’s take a look at kitchen, situated in Chicago.

It could appear unusual for a sequence this small to have a take a look at kitchen, however it simply works for Yolk.

“We needed to remain related and develop and sustain with buyer calls for and the form of traits that have been taking place within the business,” mentioned Yolk’s director of selling and communications Gianluca Pesce. “We have now places in Texas, Florida. Indiana and Chicago, so that they’re not precisely shut [to each other]. While you’re unfold skinny, it’s onerous to implement new issues with out having to check them first.”

The take a look at kitchen was developed when the chain had round a dozen places and has been churning out recipes ever since.

“Nevertheless it’s one thing we’re pleased with, to be the place we actually are. We began with the thought [that] we needed the group’s suggestions, we needed the folks to come back in and inform us, ‘Hey, we love this’ or ‘Hey, we hate this,’ and allow them to affect the place we go sooner or later,” Pesce mentioned.

The take a look at kitchen additionally capabilities as a working unit, full with Yolk’s first espresso bar. CEO and founder Taki Kastanis  needed to spend money on the chain’s espresso program simply earlier than the pandemic started.

When branching out into the suburbs, this city-focused model used ghost kitchens to check new markets first earlier than making the leap and shopping for actual property. Yolk opened its latest location, within the Chicago suburb Burr Ridge, throughout the pandemic, regardless of having to shut two different models.

“We have been getting plenty of orders [through the ghost kitchens] and that helped us keep afloat,” Pesce mentioned.

Yolk doesn’t plan to make use of the ghost kitchen mannequin to develop post-pandemic.

“Now that the pandemic is behind us, our enlargement plans have form of returned to what they have been pre-pandemic, which is simply opening up bodily places,” Pesce mentioned.

The Burr Ridge location is customary at 4,500 sq. ft and seats about 175 folks inside and 45 folks exterior. Distinctive to this location is a walk-up espresso bar accessible from each the inside and exterior of the unit.

This 12 months, Yolk plans to open two extra South Florida models and one other within the Dallas-Fort Price market.



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